Pensar "latino-americanamente" os algoritmos e as plataformas: as contribuições de Jesús Martín-Barbero.
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| Title: | Pensar "latino-americanamente" os algoritmos e as plataformas: as contribuições de Jesús Martín-Barbero. (Portuguese). |
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| Alternate Title: | Thinking in a Latin American way About Algorithms and Platforms: The Contributions of Jesús Martín-Barbero. (English) Pensar "latinoamericanamente" los algoritmos y las plataformas: las contribuciones de Jesús Martín-Barbero. (Spanish) |
| Authors: | Escosteguy, Ana Carolina Damboriarena, Carrijo, Ana Julia de Freitas |
| Source: | Palabra Clave. 2025, Vol. 28 Issue 2, p1-28. 28p. |
| Subjects: | LOCAL knowledge, ALGORITHMS, EVERYDAY life, LITERATURE |
| Abstract (English): | This article revisits Jesús Martín-Barbero's contributions on the technocommunicative environment, the issues of popular culture, and the mediation of technicity as a catalyst for contemporary research on algorithms and platforms in Latin America. Based on a qualitative literature analysis, we identify the potential and limitations of this approach in analyzing everyday algorithmic practices. We conclude that there is an urgent need to build a bridge between studies with this perspective and macrostructuraltheories, which conceptually enrich the contemporary technocommunicative environment. This dialogue between theoretical frameworks requires the decentralization of European and North American thought, beginning instead with local forms of knowledge to produce contextually grounded understanding. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Retomamos las contribuciones de Jesús Martín-Barbero sobre el entorno tecnocomunicativo, la problemática de lo popular y la mediación de la tecnicidad, como catalizador para la investigación contemporánea sobre algoritmos y plataformas en América Latina. Por medio de un análisis cualitativo de la literatura, identificamos potencialidades y límites de este enfoque para analizar las prácticas con algoritmos en la vida cotidiana. Concluimos que es urgente construir un puente entre investigaciones con este enfoque y teorías de carácter macroestructural que densifican conceptualmente el entorno tecnocomunicativo contemporáneo. Este diálogo entre teorías requiere descentralizar pensamientos europeos y norteamericanos, partiendo de saberes locales para producir conocimiento contextualizado. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Neste artigo, retomamos as contribuições de Jesús Martín-Barbero sobre o entorno tecnocomunicativo, a problemática do popular e a mediação da tecnicidade, enquanto "fermento" para a pesquisa contemporânea sobre algoritmos e plataformas na América Latina. A partir de uma análise qualitativa da literatura, identificamos potencialidades e limites dessa abordagem para a análise das práticas com algoritmos no cotidiano. Concluímos que é urgente construir uma ponte entre pesquisas com esse enfoque e teorizações de caráter macroestrutural, que densificam conceitualmente o entorno tecnocomunicativo contemporâneo. Esse diálogo entre teorias requer descentralizar os pensamentos europeus e norte-americanos, partindo de saberes locais para produzir conhecimento contextualizado. [ABSTRACT FROM AUTHOR] |
| Database: | Referencia Latina |
| Abstract: | This article revisits Jesús Martín-Barbero's contributions on the technocommunicative environment, the issues of popular culture, and the mediation of technicity as a catalyst for contemporary research on algorithms and platforms in Latin America. Based on a qualitative literature analysis, we identify the potential and limitations of this approach in analyzing everyday algorithmic practices. We conclude that there is an urgent need to build a bridge between studies with this perspective and macrostructuraltheories, which conceptually enrich the contemporary technocommunicative environment. This dialogue between theoretical frameworks requires the decentralization of European and North American thought, beginning instead with local forms of knowledge to produce contextually grounded understanding. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 01228285 |
| DOI: | 10.5294/pacla.2025.28.2.8 |
