La fórmula de Lasswell ante la inteligencia artificial generativa: astroturfing y manufactura sintética del consenso.
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| Title: | La fórmula de Lasswell ante la inteligencia artificial generativa: astroturfing y manufactura sintética del consenso. (Spanish). |
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| Alternate Title: | Lasswell's Formula in the Face of Generative Artificial Intelligence: Astroturfing and the Synthetic Manufacturing of Consent. (English) A fórmula de Lasswell diante da inteligência artificial generativa: astroturfing e manufatura sintética do consensoo. (Portuguese) |
| Authors: | MOLINA-BAILON, Oscar |
| Source: | Chasqui (13901079). ago-nov2026, Issue 162, p103-122. 20p. |
| Subjects: | Generative artificial intelligence, Propaganda, Communication models, Consensus (Social sciences), Automation software, Disinformation, Grassroots movements |
| Abstract (English): | This article examines the continued relevance of the Lasswellian formula in light of the transformations introduced by generative artificial intelligence into contemporary practices of propaganda, disinformation, and astroturfing. Through a theoretical-conceptual analysis based on a critical and integrative review, it reconstructs the analytical conditions that sustained the Lasswellian program, especially the identifiability of the sender, the traceability of the channel, and the attribution of effects. The analysis argues that generative systems intensify the difficulty of recognizing who produces messages, how they circulate, and how their effects are attributed, by articulating automation, personalization, and inauthentic coordination. As a contribution, the article proposes the category of synthetic manufacturing of consensus to interpret the artificial production of social support, public adherence, and collective legitimacy. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Este artículo examina la vigencia de la fórmula lasswelliana ante las transformaciones introducidas por la inteligencia artificial generativa en las prácticas contemporáneas de propaganda, desinformación y astroturfing. Mediante un análisis teórico-conceptual basado en una revisión crítica e integrativa, se reconstruyen las condiciones analíticas que sostuvieron el programa lasswelliano, especialmente la identificabilidad del emisor, la trazabilidad del canal y la atribución del efecto. El análisis plantea que los sistemas generativos intensifican la dificultad de reconocer quién produce los mensajes, cómo circulan y cómo se atribuyen sus efectos, al articular automatización, personalización y coordinación inauténtica. Como contribución, se propone la categoría de manufactura sintética del consenso para interpretar la producción artificial de apoyo social, adhesión pública y legitimidad colectiva. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Este artigo examina a vigência da fórmula lasswelliana diante das transformações introduzidas pela inteligência artificial generativa nas práticas contemporâneas de propaganda, desinformação e astroturfing. Por meio de uma análise teórico-conceitual baseada em uma revisão crítica e integrativa, são reconstruídas as condições analíticas que sustentaram o programa lasswelliano, especialmente a identificabilidade do emissor, a rastreabilidade do canal e a atribuição do efeito. A análise sustenta que os sistemas generativos intensificam a dificuldade de reconhecer quem produz as mensagens, como elas circulam e como seus efeitos são atribuídos, ao articular automação, personalização e coordenação inautêntica. Como contribuição, propõe-se a categoria de manufatura sintética do consenso para interpretar a produção artificial de apoio social, adesão pública e legitimidade coletiva. [ABSTRACT FROM AUTHOR] |
| Database: | Referencia Latina |
| Abstract: | This article examines the continued relevance of the Lasswellian formula in light of the transformations introduced by generative artificial intelligence into contemporary practices of propaganda, disinformation, and astroturfing. Through a theoretical-conceptual analysis based on a critical and integrative review, it reconstructs the analytical conditions that sustained the Lasswellian program, especially the identifiability of the sender, the traceability of the channel, and the attribution of effects. The analysis argues that generative systems intensify the difficulty of recognizing who produces messages, how they circulate, and how their effects are attributed, by articulating automation, personalization, and inauthentic coordination. As a contribution, the article proposes the category of synthetic manufacturing of consensus to interpret the artificial production of social support, public adherence, and collective legitimacy. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 13901079 |
