Reto de la investigación latinoamericana en comunicación.

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Bibliographic Details
Title:	Reto de la investigación latinoamericana en comunicación. (Spanish).
Authors:	Marques De Melo, José
Source:	Chasqui (13901079). dic2007, Issue 100, p8-13. 6p. 1 Black and White Photograph, 2 Illustrations.
Subjects:	COMMUNICATIONS research, CREATIVE ability, DISCOURSE analysis, INFORMATION theory, COMMUNICATION in marketing
Geographic Terms:	LATIN America
Abstract:	The article discusses various obstacles and achievements in the area of Latin American communication sciences. The author analyzes problems in the area of understanding as well as the historical aspects that have influenced it. One of the challenges that the field is facing is the singular nature of communications and the influence of reception studies, discourse analysis, and marketing policies to the growth of this problem. The author proposes intensifying the growth of innovations and creativity in communications theory in Latin America.
Database:	Referencia Latina

Description
Abstract:	The article discusses various obstacles and achievements in the area of Latin American communication sciences. The author analyzes problems in the area of understanding as well as the historical aspects that have influenced it. One of the challenges that the field is facing is the singular nature of communications and the influence of reception studies, discourse analysis, and marketing policies to the growth of this problem. The author proposes intensifying the growth of innovations and creativity in communications theory in Latin America.
ISSN:	13901079