Mercadeo en acción : una guía paso por paso para las empresas nuevas.
Contiene: Parte 1. Introducción al mercadeo. 1. El reto del mercadeo. Parte 2. Consideraciones internas. 2. Entender las dinámicas del mercado. 3. Investigación del mercado. 4. El plan de mercadeo. 5. Plan de producto. 6. Decisión de precios. 7. Distribución. Parte 3. Consideraciones externas. 8. La...
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| Format: | Book |
| Language: | Spanish |
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México :
Ventura Ediciones,
1991.
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| Subjects: |
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