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Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.

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Bibliographic Details
Title: Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
Authors: Hung, Chih-Lung1,2, Wu, Jen-Her3, Chen, Pei-Yu4, Xu, Xiaoyu5, Hsu, Wan-Ling6, Lin, Li-Min7, Hsieh, Ming-Che1,8, hmz@nttu.edu.tw
Source: Information Processing & Management; Jul2023, Vol. 60 Issue 4, pN.PAG-N.PAG, 1p
Database: Applied Science & Technology Source
Description
ISSN:03064573
DOI:10.1016/j.ipm.2023.103379