Beyond the Screen: How Virtual Idol's Physical Attractiveness, Ability, and Virtual Setting Shape Purchase Intention.
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| Title: | Beyond the Screen: How Virtual Idol's Physical Attractiveness, Ability, and Virtual Setting Shape Purchase Intention. |
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| Authors: | Chen, Ja-Shen1, jchen@saturn.yzu.edu.tw, Truong, Thi Thu Ha1,2, Triprom, Thipnantana1 |
| Source: | International Journal of Human-Computer Interaction; Jan2026, Vol. 42 Issue 2, p854-869, 16p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 10447318 |
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| DOI: | 10.1080/10447318.2025.2514258 |
