A Systematic Review of Internal and External Brand Management: Unveiling the Enigma of Employee Brand Equity Formation.
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| Title: | A Systematic Review of Internal and External Brand Management: Unveiling the Enigma of Employee Brand Equity Formation. |
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| Authors: | He, Chuanjie1 (AUTHOR), Hashim, Sharizal Bin1 (AUTHOR) hsharizal@ukm.edu.my |
| Source: | Encyclopedia. May2026, Vol. 6 Issue 5, p113. 13p. |
| Database: | Academic Search Ultimate |
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