Can copycat private labels improve the consumer's shopping experience? A fluency explanation.
Saved in:
| Title: | Can copycat private labels improve the consumer's shopping experience? A fluency explanation. |
|---|---|
| Authors: | Kelting, Katie1 keltingkh@slu.edu, Duhachek, Adam2 aduhache@indiana.edu, Whitler, Kimberly3 whitlerk@darden.virginia.edu |
| Source: | Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p569-585. 17p. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
