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Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.

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Bibliographic Details
Title: Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective.
Authors: Wang, Zhan1 zhanwang@slu.edu, Kim, Hyun Gon2 hygonkim@scarletmail.rutgers.edu
Source: Journal of Interactive Marketing. Aug2017, Vol. 39, p15-26. 12p.
Database: Business Source Ultimate
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