The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.
Saved in:
| Title: | The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. |
|---|---|
| Authors: | Leclercq, Thomas1 t.leclercq@uclouvain-mons.be, Hammedi, Wafa1, Poncin, Ingrid1 |
| Source: | Journal of Interactive Marketing. Nov2018, Vol. 44, p82-101. 20p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
