Hide and uncover: the use of secrets in marketing.
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| Title: | Hide and uncover: the use of secrets in marketing. |
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| Authors: | Fedorenko, Ivan1 (AUTHOR) ivan.fedorenko@csueastbay.edu, Berthon, Pierre2 (AUTHOR), Edelman, Linda3 (AUTHOR) |
| Source: | Journal of Marketing Management. Jun2020, Vol. 36 Issue 7/8, p682-704. 23p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
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