Timing Market Entry: The Mediation Effect of Market Potential.
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| Title: | Timing Market Entry: The Mediation Effect of Market Potential. |
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| Authors: | Islam, Towhidul (AUTHOR), Meade, Nigel (AUTHOR), Sood, Ashish (AUTHOR) |
| Source: | Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p40-54. 15p. 6 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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