The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior.
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| Title: | The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior. |
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| Authors: | Verma, Vishal1, Anand, Swati1, Mishra, Kushendra1 |
| Source: | International Journal of Applied Management Theory & Research (IJAMTR). 2022, Vol. 4 Issue 1, p1-19. 19p. |
| Database: | Business Source Ultimate |
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