Access-based customer journeys.
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| Title: | Access-based customer journeys. |
|---|---|
| Authors: | Trujillo-Torres, Lez1 (AUTHOR) ltruji3@uic.edu, Anlamlier, Eda2 (AUTHOR), Mimoun, Laetitia3 (AUTHOR), Chatterjee, Lagnajita4 (AUTHOR), Dion, Delphine5 (AUTHOR) |
| Source: | Journal of the Academy of Marketing Science. Jan2024, Vol. 52 Issue 1, p24-43. 20p. |
| Database: | Business Source Ultimate |
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