Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era.
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| Title: | Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era. |
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| Authors: | Kelleci, Alpaslan1 (AUTHOR) alpaslankelleci@gmail.com |
| Source: | Journal of Macromarketing. Jun2024, Vol. 44 Issue 2, p453-464. 12p. |
| Database: | Business Source Ultimate |
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