Navigating negative emotions: The role of negativity bias in digital activism.
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| Title: | Navigating negative emotions: The role of negativity bias in digital activism. |
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| Authors: | Lee, Sanghyub John1 (AUTHOR) sanghyub.lee@auckland.ac.nz, Hwang, Euejung2 (AUTHOR), Yuk, Hyeyeon3 (AUTHOR), De Villiers, Rouxelle4 (AUTHOR) |
| Source: | International Journal of Market Research. Sep2025, Vol. 67 Issue 5, p630-653. 24p. |
| Database: | Business Source Ultimate |
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