Consumers Believe Legal Products Are Less Effective Than Illegal Products.
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| Title: | Consumers Believe Legal Products Are Less Effective Than Illegal Products. |
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| Authors: | Gershon, Rachel (AUTHOR) rgershon@berkeley.edu, Lieberman, Alicea (AUTHOR), Scott, Sydney E. (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p837-853. 17p. |
| Database: | Business Source Ultimate |
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