Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.

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Bibliographic Details
Title: Tailoring the Ideal Customer: A Methodological Framework for Buyer Persona Design in the Tailoring Industry.
Authors: Ospina-Agudelo, Juan Camilo1 (AUTHOR), Suárez-Rodríguez, Carlos Hernán2 (AUTHOR), Largo-Avila, Esteban2,3 (AUTHOR), Garzón-García, Alba Mery2 (AUTHOR), Suárez-Naranjo, Laura3 (AUTHOR)
Source: Administrative Sciences (2076-3387). Jan2026, Vol. 16 Issue 1, p9. 25p.
Database: Business Source Ultimate
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ISSN:20763387
DOI:10.3390/admsci16010009