Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation.

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Bibliographic Details
Title: Exploring Key Determinants of Indian Consumers' Purchase Decisions for Branded Apparel: An Empirical Investigation.
Authors: Zaidi, Syed Ali Zuhair1 alizuhairzaidi50@gmail.com, Pathak, Rashmi2 rash.1350@gmail.com, Tewari, Anubhav3 anubhavtewari@kmclu.ac.in, Arya, Ashish Kumar4 ashisharya95@gmail.com
Source: Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p1144-1157. 14p.
Database: Business Source Ultimate
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