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SERVING UP QUALITY: HOW QFD AND SERVQUAL USE THE VOICE OF THE CUSTOMER TO IMPROVE RESTAURANT SERVICE.

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Bibliographic Details
Title: SERVING UP QUALITY: HOW QFD AND SERVQUAL USE THE VOICE OF THE CUSTOMER TO IMPROVE RESTAURANT SERVICE.
Authors: Martin, Megan Wydick1 martinmw@uncw.edu, Rosen, Drew2 rosenl@uncw.edu, Mahar, Stephen3 stephen.mahar@villanova.edu
Source: Journal of Hospitality Application & Research. 2026, Vol. 21 Issue 1, p107-139. 33p.
Database: Business Source Ultimate
Description
ISSN:09734538
DOI:10.21863/johar/2026.21.1.005