SERVING UP QUALITY: HOW QFD AND SERVQUAL USE THE VOICE OF THE CUSTOMER TO IMPROVE RESTAURANT SERVICE.
Saved in:
| Title: | SERVING UP QUALITY: HOW QFD AND SERVQUAL USE THE VOICE OF THE CUSTOMER TO IMPROVE RESTAURANT SERVICE. |
|---|---|
| Authors: | Martin, Megan Wydick1 martinmw@uncw.edu, Rosen, Drew2 rosenl@uncw.edu, Mahar, Stephen3 stephen.mahar@villanova.edu |
| Source: | Journal of Hospitality Application & Research. 2026, Vol. 21 Issue 1, p107-139. 33p. |
| Database: | Business Source Ultimate |
| ISSN: | 09734538 |
|---|---|
| DOI: | 10.21863/johar/2026.21.1.005 |
