Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives.
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| Title: | Driving Customer Orientation in the Precast Construction Industry: An AHP-Based Model of Internal Marketing Factors and Strategic Initiatives. |
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| Alternate Title: | Impulsando la orientación al cliente en la industria de la construcción prefabricada: un modelo basado en AHP de factores de marketing interno e iniciativas estratégicas. |
| Authors: | Ong, Leonnard1 leonnard.ong@ipmi.ac.id, Maureen Nelloh, Liza Agustina1 liza.nelloh@ipmi.ac.id, Alexandrina, Elke2 elke.a@lspr.edu |
| Source: | Mercados y Negocios. mai-aug2026, Vol. 27 Issue 58, p35-64. 30p. |
| Database: | Business Source Ultimate |
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