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AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.

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Bibliographic Details
Title: AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.
Authors: Gündüzyeli, Bora1 (AUTHOR) hakanaydin@topkapi.edu.tr
Source: NMIMS Management Review. Jun2026, Vol. 34 Issue 2, p100-110. 11p.
Database: Business Source Ultimate
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Description
ISSN:09711023
DOI:10.1177/09711023261427972