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AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.

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Bibliographic Details
Title:	AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.
Authors:	Gündüzyeli, Bora¹ (AUTHOR) hakanaydin@topkapi.edu.tr
Source:	NMIMS Management Review. Jun2026, Vol. 34 Issue 2, p100-110. 11p.
Database:	Business Source Ultimate
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Description
ISSN:	09711023
DOI:	10.1177/09711023261427972