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AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.

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Title: AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.
Authors: Gündüzyeli, Bora1 (AUTHOR) hakanaydin@topkapi.edu.tr
Source: NMIMS Management Review. Jun2026, Vol. 34 Issue 2, p100-110. 11p.
Database: Business Source Ultimate
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  Data: AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.
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  Data: <searchLink fieldCode="JN" term="%22NMIMS+Management+Review%22">NMIMS Management Review</searchLink>. Jun2026, Vol. 34 Issue 2, p100-110. 11p.
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        Value: 10.1177/09711023261427972
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        Text: English
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      – TitleFull: AI-Driven Decision-Making in Programmatic Advertising (PA) for Sustainable Digital Marketing.
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              Text: Jun2026
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              Y: 2026
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