Social Media Marketing and Innovation Performance of Indian Start-ups: The Role of Entrepreneurial Orientation.

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Bibliographic Details
Title: Social Media Marketing and Innovation Performance of Indian Start-ups: The Role of Entrepreneurial Orientation.
Authors: Yadav, Priyanka1, Yadav, Parul1
Source: International Scientific Journal of Engineering & Management. May2026, Vol. 5 Issue 5, p1-16. 16p.
Database: Business Source Ultimate
Description
ISSN:25836129
DOI:10.55041/ISJEM07569