Social Media Marketing and Innovation Performance of Indian Start-ups: The Role of Entrepreneurial Orientation.
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| Title: | Social Media Marketing and Innovation Performance of Indian Start-ups: The Role of Entrepreneurial Orientation. |
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| Authors: | Yadav, Priyanka1, Yadav, Parul1 |
| Source: | International Scientific Journal of Engineering & Management. May2026, Vol. 5 Issue 5, p1-16. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 25836129 |
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| DOI: | 10.55041/ISJEM07569 |