An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty.
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| Title: | An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty. |
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| Authors: | Hitsch, Günter J. |
| Source: | Marketing Science (INFORMS). Winter2006, Vol. 25 Issue 1, p25-50. 26p. 5 Charts, 9 Graphs. |
| Database: | Business Source Ultimate |
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