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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.

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Title: Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.
Authors: Palmatier, Robert W., Dant, Rajiv P., Grewal, Dhruv1, Evans, Kenneth R.
Source: Journal of Marketing. Oct2006, Vol. 70 Issue 4, p136-153. 18p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Oct2006, Vol. 70 Issue 4, p136-153. 18p. 1 Diagram, 6 Charts.
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        Value: 10.1509/jmkg.70.4.136
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      – Code: eng
        Text: English
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        StartPage: 136
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      – TitleFull: Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.
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            NameFull: Grewal, Dhruv
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              Text: Oct2006
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