Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility.
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| Title: | Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility. |
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| Authors: | Grewal, Rajdeep, Tansuhaj, Patriya |
| Source: | Journal of Marketing. Apr2001, Vol. 65 Issue 2, p67-80. 14p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
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