Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.
Saved in:
| Title: | Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements. |
|---|---|
| Authors: | Leigh, James H.1, Menon, Anil2 |
| Source: | Journal of Advertising. 1987, Vol. 16 Issue 3, p3-12. 10p. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
