Marketing Management and the Computer: An Overview of Conflict and Contrast.
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| Title: | Marketing Management and the Computer: An Overview of Conflict and Contrast. |
|---|---|
| Authors: | Kegerreis, Robert J.1 |
| Source: | Journal of Marketing. Jan1971, Vol. 35 Issue 1, p3-12. 10p. 1 Black and White Photograph, 3 Diagrams. |
| Database: | Business Source Ultimate |
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