Consumer Options: Theory and an Empirical Application to a Sports Market.
Saved in:
| Title: | Consumer Options: Theory and an Empirical Application to a Sports Market. |
|---|---|
| Authors: | Sainam, Preethika1, Balasubramanian, Sridhar2, Bayus, Barry L3 |
| Source: | Journal of Marketing Research (JMR). Jun2010, Vol. 47 Issue 3, p401-414. 14p. 5 Charts, 6 Graphs. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
