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Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior.

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Title: Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior.
Authors: Drèze, Xavier1, Nunes, Joseph C2
Source: Journal of Marketing Research (JMR). Apr2011, Vol. 48 Issue 2, p268-281. 14p. 2 Charts, 6 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2011, Vol. 48 Issue 2, p268-281. 14p. 2 Charts, 6 Graphs.
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        Value: 10.1509/jmkr.48.2.268
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        Text: English
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        PageCount: 14
        StartPage: 268
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              Text: Apr2011
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