SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS.

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Bibliographic Details
Title: SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS.
Authors: Bernhardt, Irwin1, Mackenzie, Kenneth D.1,2
Source: Management Science (INFORMS). Oct72, Vol. 19 Issue 2, p187-200. 14p.
Database: Business Source Ultimate
Description
ISSN:00251909
DOI:10.1287/mnsc.19.2.187