SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS.
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| Title: | SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS. |
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| Authors: | Bernhardt, Irwin1, Mackenzie, Kenneth D.1,2 |
| Source: | Management Science (INFORMS). Oct72, Vol. 19 Issue 2, p187-200. 14p. |
| Database: | Business Source Ultimate |
| ISSN: | 00251909 |
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| DOI: | 10.1287/mnsc.19.2.187 |