Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.
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| Title: | Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model. |
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| Authors: | Johnson, Jean L., Lee, Ruby Pui-Wan, Saini, Amit, Grohmann, Bianca |
| Source: | Journal of the Academy of Marketing Science. Winter2003, Vol. 31 Issue 1, p74-89. 16p. 1 Diagram, 4 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00920703 |
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| DOI: | 10.1177/0092070302238603 |
