The Role of Models in New Product Planning. Paper No. 368.
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| Title: | The Role of Models in New Product Planning. Paper No. 368. |
|---|---|
| Authors: | Pessemier, Edgar A., Root, H. Paul, Purdue Univ., Lafayette, IN. Herman C. Krannert Graduate School of Industrial Administration. |
| Availability: | Secretary of the Institute Paper Series, Krannert Graduate School of Industrial Administration, Purdue University, West Lafayette, Indiana 47907 (Paper No. 368, Free) |
| Peer Reviewed: | N |
| Page Count: | 34 |
| Publication Date: | 1972 |
| Document Type: | Speeches/Meeting Papers |
| Descriptors: | Data Analysis, Decision Making, Information Processing, Management Systems, Material Development, Models, Planning, Problem Solving, Technological Advancement |
| Abstract: | This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a manager's real decision-making problems and must be sufficiently understandable to inspire managerial confidence. And since different firms face different problems, the application of a particular model must be evaluated in light of each firm's specific needs. Throughout the paper, the authors describe a number of planning models that they feel meet these requirements. (JG) |
| Journal Code: | RIESEP1975 |
| Entry Date: | 1975 |
| Accession Number: | ED105598 |
| Database: | ERIC |
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