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Beyond Advertising: How to Choose Materials for Review and Purchase.

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Bibliographic Details
Title: Beyond Advertising: How to Choose Materials for Review and Purchase.
Language: English
Authors: Singer, Marc G., Pass, Barbara H.
Source: Academic Therapy. Jan 1982 17(3):323-327.
Peer Reviewed: N
Page Count: 5
Publication Date: 1982
Intended Audience: Practitioners
Document Type: Journal Articles
Guides - Classroom - Teacher
Descriptors: Disabilities, Elementary Secondary Education, Instructional Materials, Media Selection
Abstract: The article points out ways in which special education teachers can use advertising techniques to select curriculum materials. Suggested criteria include the product's design and image, testimonials, promise and benefits, newness and novelty, headlines, brand names and companies, and pricing. A checklist of nine questions for material evaluation is offered. (CL)
Journal Code: CIJJUL1982
Entry Date: 1982
Accession Number: EJ259588
Database: ERIC
FullText Text:
  Availability: 0
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PubType: Academic Journal
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  Data: Beyond Advertising: How to Choose Materials for Review and Purchase.
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  Data: <searchLink fieldCode="SO" term="%22Academic+Therapy%22"><i>Academic Therapy</i></searchLink>. Jan 1982 17(3):323-327.
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  Data: N
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  Data: 5
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– Name: Abstract
  Label: Abstract
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  Data: The article points out ways in which special education teachers can use advertising techniques to select curriculum materials. Suggested criteria include the product's design and image, testimonials, promise and benefits, newness and novelty, headlines, brand names and companies, and pricing. A checklist of nine questions for material evaluation is offered. (CL)
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  BibEntity:
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 5
        StartPage: 323
    Subjects:
      – SubjectFull: Disabilities
        Type: general
      – SubjectFull: Elementary Secondary Education
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      – SubjectFull: Instructional Materials
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      – SubjectFull: Media Selection
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      – TitleFull: Beyond Advertising: How to Choose Materials for Review and Purchase.
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            NameFull: Pass, Barbara H.
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              Y: 1982
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              Value: 17
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