Marketing and Marketing Information System Sophistication in Retail Banking.
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| Title: | Marketing and Marketing Information System Sophistication in Retail Banking. |
|---|---|
| Authors: | Colgate, Mark1 |
| Source: | Service Industries Journal. Jan2000, Vol. 20 Issue 1, p139-152. 14p. 6 Charts. |
| Database: | Hospitality & Tourism Complete |
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