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The Use of the Free Association Technique in the Investigation of the Stimulus Value of Trade Names.

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Bibliographic Details
Title: The Use of the Free Association Technique in the Investigation of the Stimulus Value of Trade Names.
Authors: Foley Jr., John P.1
Source: Journal of Applied Psychology; Oct44, Vol. 28 Issue 5, p431-435, 5p, 1 Chart
Database: Humanities Source
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