Segmenting the antihistamine market: an investigation of consumer preferences.
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| Title: | Segmenting the antihistamine market: an investigation of consumer preferences. |
|---|---|
| Authors: | Reardon G; College of Pharmacy, Ohio State University., Pathak DS |
| Source: | Journal of health care marketing [J Health Care Mark] 1990 Sep; Vol. 10 (3), pp. 23-33. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: American Marketing Association Country of Publication: United States NLM ID: 9875249 Publication Model: Print Cited Medium: Print ISSN: 0737-3252 (Print) Linking ISSN: 07373252 NLM ISO Abbreviation: J Health Care Mark |
| Database: | MEDLINE Ultimate |
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