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Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.

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Bibliographic Details
Title: Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.
Authors: Burton, Rick1, Cornilles, Robert Y.2
Source: Sport Marketing Quarterly. 1998, Vol. 7 Issue 1, p29-37.
Database: SPORTDiscus with Full Text
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