Do sponsoring brand familiarity and credibility matter in professional sport league website sponsorship?
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| Title: | Do sponsoring brand familiarity and credibility matter in professional sport league website sponsorship? |
|---|---|
| Authors: | KIM, DOYEOP1 dkim2@saumag.edu, SHIN, STEPHEN HANKIL2 |
| Source: | Journal of Physical Education & Sport. Mar2025, Vol. 25 Issue 3, p520-526. |
| Database: | SPORTDiscus with Full Text |
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