Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes.
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| Title: | Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes. |
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| Authors: | Tan, Kai Rui1, Leng, Ho Keat2 lenghokeat@gmail.com, Phua, Yi Xian Philip3 |
| Source: | Journal of Global Sport Management. Mar2026, Vol. 11 Issue 1, p23-36. |
| Database: | SPORTDiscus with Full Text |
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