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BREAKING BARRIERS: EXAMINING SOCIETAL IMPACTS OF SPORT HUMAN BRAND USING ARTIFICIAL INTELLIGENCE AND STRUCTURAL EQUATION MODELING.

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Title: BREAKING BARRIERS: EXAMINING SOCIETAL IMPACTS OF SPORT HUMAN BRAND USING ARTIFICIAL INTELLIGENCE AND STRUCTURAL EQUATION MODELING.
Authors: Gulavani, Susmit S.1, Karthikeyan, Niveditha2, Sethi, Simran Kaur3, Du, James4
Source: International Journal of Sport Management. Mar2026, Vol. 27 Issue 1, p1-31.
Database: SPORTDiscus with Full Text
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An: 193869310
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PubType: Academic Journal
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  Data: BREAKING BARRIERS: EXAMINING SOCIETAL IMPACTS OF SPORT HUMAN BRAND USING ARTIFICIAL INTELLIGENCE AND STRUCTURAL EQUATION MODELING.
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  Data: <searchLink fieldCode="AR" term="%22Gulavani%2C+Susmit+S%2E%22">Gulavani, Susmit S.</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Karthikeyan%2C+Niveditha%22">Karthikeyan, Niveditha</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Sethi%2C+Simran+Kaur%22">Sethi, Simran Kaur</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Du%2C+James%22">Du, James</searchLink><relatesTo>4</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Management%22">International Journal of Sport Management</searchLink>. Mar2026, Vol. 27 Issue 1, p1-31.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=193869310
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      – Text: English
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        PageCount: 31
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      – TitleFull: BREAKING BARRIERS: EXAMINING SOCIETAL IMPACTS OF SPORT HUMAN BRAND USING ARTIFICIAL INTELLIGENCE AND STRUCTURAL EQUATION MODELING.
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            NameFull: Gulavani, Susmit S.
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            NameFull: Karthikeyan, Niveditha
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            NameFull: Sethi, Simran Kaur
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            NameFull: Du, James
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              Text: Mar2026
              Type: published
              Y: 2026
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              Value: 27
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              Value: 1
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            – TitleFull: International Journal of Sport Management
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