Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences.

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Bibliographic Details
Title: Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences.
Authors: Wróblewski, Łukasz1 lukasz.wroblewski@ue.katowice.pl
Source: Cultural Management: Science & Education. 2025, Vol. 9 Issue 1, p31-48. 18p.
Database: Sociology Source Ultimate
Description
ISSN:25126962
DOI:10.30819/cmse.9-1.02